Master high-end furniture by hand to activate the market very attractive

At the recent end of the 2009 Milan International furniture Fair, the well-known manufacturers of aluminum Emeco furniture on display the famous architect Frank Gehry (Frank Gehry) latest furniture design works. Gary molding for the whole series of aluminum bench named Tuyomyo, Spanish is the "You and I" mean. For his latest work, Gary said: "I form of the pursuit of freedom and light, it must be a form of poetic structure, but also a little dangerous."

Although many people have questioned the design of this lack of "master quality", but surely not in the wine Emeco. So long without making furniture designed to reproduce at this time the old Gary, more or less allows the brand to customers at ease. In order to have just ended a week-long re-energize the Milan furniture Fair starting on the confidence of customers, many of the same brand found in the design of the senior master of help. Masters wrote activated by the increasingly high-end furniture market calm, this is the brand's strategy to deal with one of the financial crisis.

For high-end furniture industry, the global economic crisis does affect the overall environment, when the conservative, rational consumer behavior, the high-end furniture market flourished as the past. Many brands are beginning to hope that China's high-end furniture market, but on the retail industry, the domestic market after an economic crisis and the resistance is also evident. The Bund in Shanghai on the 5th of the design of the furniture store "design republic", is a global top-level concentration of furniture design, set up more than two years at home and abroad, has been cause for concern. The impact of the economic crisis, as one of the founders of the Miss Hu Rushan said: "The crisis we are in the reduction of expenditure, including the cost of furniture, while for high-end products, the situation is even worse because they are not a necessity. "

However, the crisis is a turning point, Who would have thought an effective strategy to deal with, the opportunity to belong to whom. Challenges, brand strategy should be adjusted accordingly, rigorous look at changes in the market,will become their winning point.
Sales good ideas

"In fact, China's high-end furniture market is not yet ripe. This is mainly because people's awareness, the awareness of the daily life of these appliances, furniture is at the same time, it is full of energy and wisdom of the designer works of art, can not see the value-added Therefore, high-end furniture market makes imports relatively slow development. "agent FLOS furniture and many other top brands of" Space Museum aesthetics "of the Artistic Director Mr. Lin Zhida that" particularly in the financial crisis, many people almost can not see at home the prospects for luxury consumption, are low profile, to meet the spending power of the weak market, and to change their routes. "
He believes that in such an environment, only two roads pass go: one is to cater to the mass market, the introduction of price, discounts and other activities; and the other way, it is to maintain posture, stick to high-end line. Most high-end furniture brands have opted for the "price" of the road. However, in order to keep prices unchanged in the same time, but also expand the brand's market share, the high-end furniture brands have in terms of publicity, marketing and so on all the good ideas.

Choice of adhering to high-end line of museum space for the aesthetic, in order to let the harsh reality of their own brand by agents more attention to culture is about to start a series of marketing-led business plan. In early June this year, they will be held environmental protection the theme of "The Last Penguin" art sculpture. After the end of the exhibition, they will also for the Japanese designer Toshiyuki Kita, held a month-long exhibition.
"These brands have a long history, of which the oldest brand of life more than a century, they have sufficient experience to address the financial crisis." Mr. Lin agent for the brand is full of confidence, the same time, they also actively planning for other important cities of the "aesthetic space museum."

In addition, please ask Gary Masters, Emeco in order to obtain more social concerns, there is another Next month, they will be displayed at the current Milan furniture Fair this bench sent to the auction house and auction proceeds will be donated to the Hereditary Disease Foundation (HDF), for the establishment of Medicine Leslie Gehry Brenner to to encourage the study of human genetic disease. Leslie Gehry Brenner Gehry is the designer's daughter, in November last year, suffering from the death of uterine cancer.

As for the provision of furniture from the kitchen to the overall products and services in Taiwan brand "Elysees", the diversified line of products is their competitive advantage. The face of economic crisis have taken Elysees let modest promotional activities to stimulate consumption. But this is not their policy to deal with the financial crisis in focus. "First, we will set up distribution points to spread the risks. Secondly, the strategy of diversification of products, we will also assist small regional distributors to enable them to a single brand from the market into a diversified market, in order to stimulate growth in their turnover. "Haili homes on the marketing manager Yao said.

To help customers design derived from services
Haworth, as the nation's largest office furniture brands and manufacturers, their current problems faced by the number of representatives of the office furniture industry, the status quo. "Now many companies because of the economic downturn into the office and suspended the project, we have been affected by sales." Haworth Asia Pacific, Middle East and Latin America Regional Vice President and General Manager Frank Rexach said, "Of course, the financial crisis brought about is not entirely bad news. There are a lot of customers are waiting and watching, and so they can rent for the office because of the economic situation today dropped some. "

"Haworth strategy put forward a series of services, for example, we will provide a longer product warranty period, free of charge for the sale of products to replace the fabric. Such measures to reduce the cost of office customers will be very effective." Frank Rexach said, "compared to other brands of high-end office furniture, Haworth to some lucky. We are in Shanghai to open an independent production and sales departments have 12 years. This makes Haworth to establish a solid customer base, and have the ability During this difficult time to help these customers so that their office space more efficiently. "
Select the same "stick to high-end line" design of the republic, for "customers while retaining the original at the same time for more new customers" have their own strategy. "This is a customer training and maintenance of a good time," Hu-shan, that the design of the next Republican to do is "in-house work to optimize the management and efficiency, strengthen service for customers." At the same time, they will continue this year to introduce the brand new design at the same time, they in Hong Kong has also opened its first store just around the corner.