Home shopping slump cut income-generating projects to re-adjust the position

Faced with an increasingly competitive industry status quo, as well as building a strong brand is about home stationed in Dongguan, a chain of rumors, local building materials industry to find out how is this year building practitioners Dongguan's much-discussed topic. A few days ago, Dongguan, the United States out of the new home center format the layout of a major strategic adjustment to the news in the industry caused a shock, which is considered the local transformation of the first step in building materials stores.

The main first-line brand building

The afternoon of May 5th, reporters in the United States Center for a new home on the third floor to see the whole floor was originally a furniture rental business is in the final of the final distributor, have been filled with a variety of special track and accessories sofa.
U.S. new home, according to Shopping Center Management Deputy Director , the store has been open since 2003, the first floor of the main operating ware, cabinets, cabinets, flooring, etc., on the second floor, third floor, were leased to the overall Suning Appliance (view map) Gordon of furniture, business furniture is on the fourth floor. Second half of last year by the downturn in Dongguan, the impact of the real estate industry, the third floor, fourth floor, the furniture sales business experiencing greater pressure, and the United States and around several new professional furniture stores also occupy a considerable portion of market share, " the role of various factors, the re-format the layout has been inevitable. "

It is reported that since last month, the United States on the third floor of a new beginning, on the fourth floor of the furniture business to adjust to upgrade, trade promotion activities have been launched simultaneously. Take the initiative to remove some businesses have begun to market low-cost final, the final will be continued until May 15. After the final, the United States will be three new and fourth floors of the premises for a comprehensive renovation, addition of one floor in each of the leisure areas, access roads, lighting, accessories and so there will be more adjustments, this work is expected to be completed by the end of August . said that the transformation of the United States after the new positioning of "fashionable home products Building Materials City", the first floor bathroom to business, mainly ceramic tiles, on the third floor will be built first in Dongguan cabinets, wardrobes Hall experience, the fourth floor of the operating wooden doors, wood flooring, curtains, hardware, etc., can accommodate a total of about 150 brand business, "we focus on the introduction of first-line brand building materials, especially tiles, Dongguan to build the most high-end fashion shopping home building materials."

High-profile deal with competition

Industry in the current "market trends", the United States and the new whether the business model to adjust fulfilled? This explained that the adjustment is not a spur of the moment, but the basis of detailed market research made a careful decision. Store operation to this end has led a delegation to Beijing, Shanghai, Chengdu and other places, "learn" to understand the mode of operation of similar stores and marketing. "A comprehensive adjustment of the operation of the United States and the new format, not only in response to Dongguan about to enter a strong opponent, but also the United States over the next few years a new development strategy."

According to reports, after full adjustment and upgrade, the United States Center for a new rental home will continue to maintain the current level, as well as businesses to provide a concessionary rent-free periods. At present, several domestic and international front-line distributors of building materials into brand new show keen interest in the United States.

"Behind the hardware facilities, the lack of marketing tools, building materials category is rich enough Dongguan common problem for traditional building materials stores." Industry experts who believe that the United States and the courage to cut off new business projects decline, highlighting the most competitive quality building materials, for the current is in the confusion of many colleagues pointed out the way out of Dongguan. Despite this there are still many variables to adjust, but one thing is certain, that is, the overall image of stores will be increased, will greatly enrich the business category, and in the surrounding city of the formation of high-end furniture industry complement each other to jointly build a strong business climate since the radius of three kilometers East Road shopping district home building materials.