China's furniture faces pressure supply

furniture is a furniture shop and a place to meet consumers directly is the first position of furniture sales. Link in the pathway, the furniture shop furniture industry is also a decisive final battle. However, in the Chinese furniture market, most of the furniture shop remained in operation and management of extensive stage, the rising cost of shop, store sales fell a little bit. Especially in the financial crisis, how to increase sales of furniture, the furniture has become a marketing manager would like to have on the issue of night.

Since the outbreak of the financial crisis, the impact of the furniture industry is the largest professional foreign trade enterprise-type furniture. Almost in the blink of an eye, many furniture companies to pay a head-on blow. Although the domestic furniture industry has not been trade-oriented enterprises such as the fight against the same, but the business of sales of furniture stores are mostly inadequate. Spend a lot of advertising and strong sales did not achieve the desired effect, which is a moderate state of long-term growth in the furniture business is no doubt a great challenge. Faced with financial difficulties and how to minimize the financial crisis impact on furniture sales, furniture dealers in a number of issues to be resolved urgently. believe that the difference between display of furniture products, customer relations initiatives of the situation, promotion of affordable, comprehensive service functions, and is worthy of great importance to the operators of furniture solutions

In fact, the role of great importance to the furniture store, has long been the consensus of people, furniture shop furniture has become a marketing model has been widely used. And specific to the operational level, the majority of furniture stores remained in operation and management of extensive stage: furniture stores posted a few POP, a few display boards placed at the door, and furniture dealers do a good job in interpersonal relationships, to do with gold sales. The result: all the packaging of furniture stores to do so, lost their characteristics, difficult to arouse the attention of consumers; customer relations situation has become more than a marketing money back, you are 50, I 100, has become more and more difficult to achieve the desired effects, and even make some of the furniture store opening guide staff demand, high cost of sales. Therefore, the increase in the furniture shop so must be based on the current market trend for furniture shop operators to make new adjustments, in the furniture store to make new sales.

1, the difference of furniture on display, it is necessary to ensure that the products can "jump" out of furniture furniture store to display a basic link in marketing, usually we call it the hardware, "and more, all good, the new" is its basic requirements. Generally speaking, the "more" and "all" involved in the furniture business input costs, while the "good" and "new" is reflected in the furniture business furniture shop furniture packaging and display the creativity and execution. furniture store to display differences in the packaging of furniture, furniture store to ask to get out of the basic requirements and forms, to make new furniture from the usual way to jump out on display, attracting the attention of consumers to effectively contrast the manufacture or sale of the atmosphere, in order to contribute to lay the foundation for the purchase.
A few days ago, Chongqing to do a furniture business training, visit the company's self-furniture stores, hardware stores not only its "multi-" and "all", and very high-end, are placed on each table brand notebook computers, which even the high-end furniture shop in Shanghai do not like, but the software is done far from satisfactory, apart from the price tag, almost not a single word explanation for furniture products. Thus, manager of the furniture business, said: The money you spent, but it does not need the money to do very many things that you do not.

Although both inside and outside the furniture store product packaging and furniture on display in the concept is more or less the same, but the clever marketing of furniture in the Federation to find out which new forms of packaging and display techniques, skillfully convey the concept of the furniture business and brand image. Worth learning in this area there are many examples: For example, in IKEA (see map) in the display area, and a separate display unit, displaying different functions in the area of how to match the unique effects of different furniture. IKEA shopping centers each have a team of professional decoration, who is responsible for the regular adjustment of the display area. Adjustment of the basic requirements for ordinary people to be in line with the situation of home life. Such as the back wall height of 2.9 meters, this is the story of ordinary housing, too low will give customers the wrong impression to make the wrong decision to buy back the color of the wall must also be neutral, in line with the habits of everyday life . Will not use some special color to contrast the performance of the effect of furniture, so customers have the wrong impression. Each show will mark the actual size of unit. All of these are from the customer's needs, customers can leave the display area to display the way to move home, and shopping malls will be in effect the same.
At every turn with the domestic furniture shop on the sofa, bed Simmons marked "Do not take samples," warning the contrary, IKEA, sitting all the goods, the customer can get to try all the feeling. Great traffic on weekends, when IKEA sofa sofa area is almost filled with people. IKEA to sell the sofa, "Gregory Star to" Chair of the display is also specially prompted customers: "Sit up! Feeling about how comfortable it is!"

IKEA is always advise clients "more than look at the label: the label you'll see buying guides, maintenance, price." IKEA sold as "The Four Seasons by" label on this reads:

"Four Seasons was, the three were one, one is comfortable summer was, one is the degree of the Spring and Autumn are warm, you can also put together a two-tier, and that is to be warm in winter. Was the core packing: 65% duck down, 35% feather, the core is 100% cotton jacket. seasons was 60 degrees in the warm water washing, drying machines can also be used. "

IKEA's "Guide to Shopping Center," and reads: "Please be assured that you have 14 days to consider whether or not returned." Within 14 days, if you are not satisfied with the purchased goods, but also can go to IKEA for the replacement of equivalent goods or refund.

If you do not know how to select carpet, IKEA will be the form of comic books to tell you: "with such a simple approach to the selection of our carpet": First, look at the carpet turned its back; Second, the carpet started to look at inside it; The third is to fold the carpet up to see what drums; four is to roll up the carpet to see if it looks like Mission.

To each customer before a decision is made, if the goods purchased on the characteristics of ignorance, then he will certainly feel loss. Instead, his understanding of the product information more comprehensive, more real, the easier it is to make his purchase decisions. IKEA is really clever.

furniture furniture store product display packaging and must adhere to the two new principles of, first, find furniture shop operators to upgrade hardware and furniture stores the image of the demand points, and the demand for furniture shops have uniqueness. As for the furniture store and promotion of Classification and Labeling of POP, a unified format should be used, these are the only furniture of firms seeking to provide a powerful display protection. Since the unique, of course, prominent, and the effect of natural good. The second is the formation of scale, as far as possible for the realization of more furniture on display, then will we be able to maximize the effectiveness of the publicity. Differences in the packaging of furniture and furniture store to display more easily aroused the attention of consumers and good for furniture sales reached plays a subtle role, have contributed to increase sales of furniture stores catalyst.

2, customer relations initiatives of the situation, it is necessary to have the spirit of incentives to encourage furniture store customer relations situation, usually through sales to be completed with payment. At present, a lot of furniture sales manager or salesman talking about a customer situation, are a love-hate relationship. Love is not love to do too much off the work to just a simple gold band on the line to do promotions, so that the furniture store will guide staff to mobilize the enthusiasm in favor of furniture and product sales; hate that a lot of furniture stores seem to only "mercenary "Who gave rebate promotions, and whose product is even more attention.
Off the face of the current situation the relationship is really no other way to maintain it? In fact, given Shanghai strange furniture (a pseudonym) to provide a proposal, the effect is relatively satisfactory. believe that by simply guide to the furniture store staff financial incentives not only easy to contribute to the trend with gold sales, and furniture store is not conducive to an objective guide to direct the staff to buy furniture, consumer products, it is inevitable because of economic interests to mislead the consumer the phenomenon of repeated, once such an act will be to the entire furniture furniture store brands and even the formation of the entire injury. Instead, the furniture industry together with the dealers, the guide for the furniture shop to provide training funds will be part of the profits to help come up with furniture store for skills training, to train staff motivation, sales techniques could include training, furniture knowledge training, as well as outdoor training, team development. This is a launch and immediately received the guide staff furniture dealers welcome.

Help themselves through the furniture business furniture shop staff training guide will not only help to improve the quality of their business, but also save a lot of operating expenses. Shanghai unusual for furniture, it will be used but with gold that is part of the cost of promotions used in the form of training through cooperation, not only effectively convey product knowledge, but also the staff of the furniture Shopping furniture companies and products unique awareness and goodwill; and focus on saving energy and time training, easy to work through, thereby enhancing the distributor of the most important furniture of unusual rate. The most commendable is that the incentive and power compared to the amount of rebate, easily change from passive to active, to move furniture through the surface of the guide staff to achieve the maintenance of furniture off the purpose of the situation.
Would like to remind here that the situation off the furniture store the object involved in the maintenance of a wide range of furniture enterprises should be based on the characteristics of different objects, in a targeted manner to maintain good customer situation, the real emotional move furniture from the shop staff, firmly grasp the the relationship between customer intelligence initiative to improve the furniture in the furniture store the most important rate, and promote product sales.

3, the activities of marketing benefits, from a point to face new forms often Work shop furniture a very important part of the promotional activities. furniture store in the promotional activities carried out as a goal in soccer, in the financial crisis, it reached sales of furniture is often because the role of promotional activities.

furniture store sales there are many conventional buying gifts and furniture store sales is the form of more enterprises to use. However, many furniture stores in store promotions, they often pay attention only to a certain place at a promotional, rather than pay attention to the continuity and extensive marketing, promotion form only at the top of a simple buy gifts. furniture store sales should be the so-called point to surface, that is, it is necessary to do a good job in a furniture store promotions, including the new booth layout, well-trained sales guide, but also in the framework of a certain key to select more than one furniture store to carry out the same promotional activities, the formation of scale, so that consumers can feel the appeal of promotions.

Hangzhou Kerry furniture such as furniture store sales in the very typical: Hangzhou, consumers prefer to sell merry weekend visit (the locals call this practice Hang child wind), Kerry furniture seize this consciously in Hangzhou those selected for large-scale building materials located in the furniture stores and specialized shops in prime locations in stores furniture stores Kerry's position as a promotion, and specialized production of distinctive signs, bright colors promotional units, equipped with the image of Miss Johnson for a good promotional promotions, not only the atmosphere of each store sales strong, the most important thing is that its first sales shop in Hangzhou, the focus throughout the store and focus of the section, as long as the consumers go to sell out, to see Kerry city scene promotional furniture; not only in one place, but also in more. Especially commendable is that Kerry furniture store promotions throughout the winter in 2008 in the week week insisted that such an invisible way to enhance consumer awareness of the brand, but also gives the impression of strength, to reach sales with a silent role.
furniture store sales not only to adhere to the surface to play from the point of the scale effect, but also often a new, continuously to the purchaser of the pleasantly different, a strong impetus to the volume of sales of furniture stores. Kerry or furniture, it can be introduced according to different periods of time to buy gifts, door-to-door free of charge measurement to provide home-design programs, quiz with prizes and many other activities, consumers continue to stimulate the visual, hearing and even taste, but also the use of promotional staff private communication, as well as restrictions on activities such as psychological warfare. Range of promotional tricks that there is only one purpose: to move consumers.

4, the service functions of integration to meet consumer demand more
furniture marketing battle in the furniture shop, furniture shop in the increasingly important position. Especially in the financial crisis, the more the need for the idea of trying to create a furniture store needs, contribute to the purchase.

There is a trend now is: many large furniture stores have set up an advisory service centers or in home furnishing design services with the growing number of furniture stores. This is an integrated multi-service capabilities, passively waiting for customers door-to-door to collect customer information to carry out an effective way of marketing initiatives. The above-mentioned various furniture shops for the incremental work done by all partners of the furniture shops, seize the initiative, no matter how, not as their own furniture shop in complete control of more and better; Moreover, in the furniture shop to achieve more sales and marketing functions, such as customer data collection, science education, free design, experience, pay a return visit after the consultation, have to be with a certain place. Therefore, more opening up new self-furniture shops, more and more recognized by the majority of furniture industry.

Not only is the furniture store in the establishment of an advisory service centers, some of them based on product characteristics, service centers will be moved into the community, such as: home furniture guide or choose a new large-scale residential real estate; office furniture moved into the industrial or business park. As for the direct creation of furniture stores, but also direct the formation of a new service model furniture. Many forms of service, the opening of furniture, some furniture companies are becoming more proactive marketing, closer to consumers, but also easier to achieve one-on-one, face-to-face communication, more effective exclusion of competitive products, interference, transmission of information also more accurate and effective but also more customers accumulate resources and the development of a variety of after-sales service in order to word-of-mouth reputation-building products, furniture shops have multiplied to reach the sales volume.

Terminal marketing era, for articles of furniture stores can be done. This includes all aspects of the middle of the basic work, but also the need for operators to develop according to market situation and the needs of different furniture stores to create more effective methods and techniques have only one purpose, is to effectively increase the sales of furniture stores.