Brand strategy is moving toward the Chinese furniture industry internationalization tool

According to incomplete statistics, China's furniture industry, at least 7 more than at home, but not a business can occupy more than 1% of the industry's market share, some enterprises in China although there are some well-known, but in the international market also, there are no stand brand of furniture legs. Withstand a large number of furniture companies in the financial crisis, RMB appreciation, export tax rebates, rising raw materials such as multi-pressure, from "inside sales to" directly for the domestic market, the brand-building is particularly important. The lack of big brands has become a well-deserved development of China's furniture industry's Achilles heel.

Over the years, many entrepreneurs in the furniture industry are doer, on their own from scratch, so there is no profit to the concept of brand, but now the market has changed, their vision has been not just quality, but up to the brand .

At random to enhance brand awareness, more and more specialized enterprises, but also stepped up advertising efforts to expand awareness. From 2006 to the Friends of the whole CCTV brand-led mission to create the birth of the furniture industry. In fact, the furniture brand in the CCTV advertising from the last century at the end of the beginning of 90's, but many of the main delivery suite and columns, time poor, cheap and less frequency. At present, this stage is put in bold, heroic much. In 2006-2007, individual enterprises have been put in the amount of billions of dollars. Shuanghu in particular, put the first paragraph of CCTV tender advertising, use as a starting point, off the furniture business run CCTV a new situation. In 2008, the Hong Kong Olympic dynasty furniture together to become the Beijing 2008 Olympic Games only a sole supplier of the furniture of life. This will greatly enhance its brand image, brand strategy is also big step out of a solid, but also played the role of leader of the demonstration, but the country's relatively furniture 70,000 enterprises, only a weak and indeed it is. China's furniture industry, a huge team, really need to have the international image of the general led.

Entered in 2009, although the world economy reached the most difficult situation, but some smart business leaders are sitting fore, the market is still very good sales. Shaanxi Province, said an economist, can not wait for opportunities, the business community "Big Brother" in the market under the same conditions, seize business opportunities, it is calm or the success of their secret. The implementation of brand strategy is the furniture industry in the new year, a focus on work. Brand is not only an economic strength and business reputation of an important indicator of the market, or an enterprise, a country's economic strength and a reflection of the overall quality.