Ashley Furniture to revamp brand, stores

Ashley furniture HomeStores of Arcadia, Wisc., has hired a Florida advertising agency to revamp its national retail brand and its retail store marketing.

Zimmerman Advertising, a retail branding and advertising agency in Ft. Lauderdale, Fla., said Monday that Ashley furniture HomeStores' projected media investment for 2009 is in excess of $50 million. Zimmerman's initial work is slated to appear by the third quarter of 2009.

Ashley selected Zimmerman, an Omnicom Group agency, following a national search.

Ashley furniture HomeStores has nearly 400 locations nationwide, including one each in Raleigh, Durham, Clayton and Burlington.