Furniture industry in urgent need of building brand

Acting in a furniture brand, Shenzhen, Guangzhou, just back to him for the development of Times reporter to the information revealed by the impact of international environment, a number of furniture products, raw material prices would decline, and logistics, rents, wages and other costs down furniture Brands will also bring a little pressure on businesses mitigation. However, the most attractive to consumers is the price factor. Therefore, the price war will continue still.

Restructuring is imperative

The so-called "only the business downturn, there is no downturn in the industry", in 2008, complaining all the entire furniture industry circumstances, there are still some enterprises in the face of adversity to maintain a good momentum of development. Like the Federation, trimetazidine, as well as other enterprises KINWAI is designed to rely on research and development, make their own decisions on their own, also growing in volume.

This shows that the adjustment of product structure crucial. Acting in many states brand furniture dealers, said Mr. Han, with the diversification of demand, the traditional low-end design and the lack of panel furniture products will be gradually out of the market. In addition, trimetazidine as big brands such as new plant put into operation one after another this year, representing an increase of a large number of new production capacity. The new device, process, application materials will lead to more new product launches, will also accelerate the phase out old products, production processes of business or a career change behind.

Brand-building task

In 2009 in anticipation of the development of China's furniture industry, the chairman of the board State said: "Over the years, many entrepreneurs in the furniture industry are doer, on their own from scratch, so there is no profit to the concept of brand, but now the market changed, their vision has been not just quality, but up to the brand. "

furniture business and now are aware of the problem, in terms of technology, equipment, personnel for follow-up. In product quality, manufacturers have been aware that they had to try to avoid copying the design of major brand models, the introduction of the products have their own characteristics. Dealers are agents of good quality to branded products. Sales in the terminal, the brand will retain the integrity of customers, using word-of-mouth credibility to win consumers. Only in this way can long-term development in this industry continue to have long-term interests.