Fine furniture industry to do so in favor of the most important tertiary industry

"There is demand for the diversification of the furniture itself, the decision should be diversified. According to the furniture industry, the characteristics of market demand, and now should be to promote 'doing fine so special' rather than 'bigger and stronger'." March 21, in Zhongshan Sango held Summit Forum of China furniture industry, the Chinese furniture Association JIA Qing Wen believes that the diversification of demand, leading to the furniture itself should be diversified, the greater the size, the greater the potential risk.

     "There will be a home furniture, to improve people's living standard, improve the cultural quality of the higher requirements of furniture, it needs the diversification of the furniture itself, the decision should be diversified, we have done the greater the scale, the greater the risk. JIA Qing text that, according to the furniture industry, the characteristics of market demand, and now should promote "doing fine so special" rather than "bigger and stronger."

     At present, the Chinese furniture industry overcapacity, the furniture industry, has entered a transition period. 30 years of reform and opening up, the former 10-year transition period of China's furniture industry on the grounds of the main features of the collective to the private state changes during the production value increased by 4 times. JIA Qing-wen said that the next 20 years, China's furniture production growth rate of the average 29.3 percent, the annual average export growth rate of 34.9%. The past two years, opened by Chinese enterprises to expand the amount of quality improvement to the present transition. "China's furniture exports accounted for 20% of the world market, if up to enhance the quality, and on the absolute superiority in the world."

     According to Lin Beijing Forestry University for a new research report shows that low-cost, high quality and suitable models are still affecting the purchase of furniture the most important three factors, the consumer brand of the people accounted for only 9%, so companies do not to brand too important, it is important that the production of high quality and cheap products. furniture industry should actively adjust the value chain, at the same time, corporate profits should be lower expectations. "Do not say a word and say, 'innovation', the United States 66 times, only a successful innovation, China 100 times only once, the majority of us do not call innovation, called the improvement is the basis of the existing improvements, which do not improve and to improve equal to the distance between the innovation. "" the size of the furniture industry is not free to expand, not bigger and stronger, it is fine to do so specifically, the future is its own unique features, each with its own skills. "Lin said as a new.

     JIA Qing-wen in particular said that the furniture industry to fight the cultural card, let alone large-scale industrial production, can only be used by our craftsmen, produce personalized products, expand the market. "furniture industry for the big big. Large enterprises are the engine of development of the industry to lead, and lead the development of a large number of small and medium enterprises in order to form a complete industrial chain and is conducive to the development of the entire furniture industry."