Furniture trade bottlenecks highlighted gradually adjust the industrial structure to be

Furniture industry in the world on the basis of traditional handicraft industry has entered the stage of production mechanization, its manufacturing center position has been basically established in China. In spite of China's furniture export trade developments in well and is out of the high energy consumption, high pollution and the waste of resources stage, but the big breakthrough furniture, furniture into the country a long way to go.

Output ranks first

"China has become the global center of furniture production, furniture industry in 2006 the trade volume between the global furniture trade volume accounted for one-fifth of the world's output has leapt one." China Building Decoration Association of the Deputy Secretary-General Zhang Zhong Ling said.

Zhang Zhong Ling, the Chinese furniture exports last year totaled 17.4 billion US dollars, becoming the world's first large country furniture exports. According to industry statistics, in 2010 this figure is expected to reach 48 billion US dollars. At the same time, after years of development, China's furniture industry has been gradually out of high pollution, high energy consumption, waste of resources stage. According to the National Bureau of Statistics data show that China's foreign trade surplus great furniture, and has been in a rising trend. In 2006 the trade volume over the world for several consecutive years of the first Italian furniture exports.

"However, the rapid growth of the furniture industry exports, the market is too concentrated it is a problem. Once a serious trade friction will have to absorb a large number of labor-intensive employment population downstream industries suffer. "Zhangzhongling this is very worrying. He suggested that enterprises should actively explore diversified markets, the development of diversified products.

"Bottleneck" gradually highlights

"Today, policies are changing the leader." China Customs is responsible for the publicity that Mr. Zhou.

"Guangdong furniture exports planning the next five years", to "unite as one, strive to develop diversified international market" slogan.

Furniture Association of China, Wang Yeping, China Furniture Industry exist four main issues: First, production efficiency and product level is relatively low. At present, China's furniture industry in the overall level of production of industrial machinery manufacturing stage, the low level of mechanization, small-scale enterprises. Furniture manufacturers in the developed countries has achieved the modern computer-controlled production, the gap between China's furniture production efficiency was significantly lower than that of foreign enterprises. China's furniture industry productivity per capita equivalent of 1 / 10, Italy 1 / 15, compared to Japan, Canada and other countries greater gap, which indirectly increase the enterprise's production costs.

Secondly, the lack of unique design, simulate universal. Today, the lack of design standards, copied the popular wind, making China's furniture products on the market similar phenomenon is very serious. Similar styles, reduce differences, will lead to a vicious price competition. The majority of our furniture factory did not specifically design their competitive advantage reflected in the price, brand and model innovation on the market for the domestic furniture industry remains low. While in the low-end market, foreign domestic furniture furniture right what almost no impact, but in high-end products on the market, domestic furniture and struggled. Moreover, as foreign access and strengthen protection of intellectual property, copy this road will be increasingly difficult to follow.

Again, lack of scale. More than 50,000 Chinese furniture enterprises mostly SMEs, the scale industrial enterprises above the proportion of the country's total enterprises only about 1%, most enterprises in the low-level competition, unable to form a sufficient scale.

Finally, brand deletion serious. China's furniture industry brands, large and small, there are at least thousands, but in the minds of consumers a clear image of the very few.

Industrial urgent changes

Wang Yeping, to change the status quo, it is necessary to use high-tech and advanced applicable technologies to transform traditional furniture industry, "furniture armed with technology," the furniture industry accelerate the pace of internal restructuring, promoting industrial upgrading, and strive to enhance value-added products. Based on design innovation, technological innovation to enhance the competitiveness of enterprises, increasing the proportion of high-grade products. Gradually specialized division of labor, upon joining the professional collaboration follow modern production path. "In addition, cooperation between enterprises and mergers are the only way for bigger and expansion, the strength of the Chinese enterprises to set norms furniture industry, and curb exports of furniture disorderly competition, actively dealing with trade frictions, open up new markets and avoid over-reliance on Europe and the US market." Wang Yeping said.

"We hope that the furniture industry in China through industrial transformation from a big country into power." Wang Yeping this with confidence.