Quality products made in America are making a comeback, says Ava Design President Matt Carfaro.

"I think this is what the market needs," Carfaro said. "Our goal is to get furniture back to its roots."

Carfaro's New Jersey based furniture business has become Belmont bound and will start production by the end of June.

"I chose Belmont because of it's location and it accessibility to the Charlotte area, the Charlotte market and the Charlotte airport," Carfaro said. "We felt that was a great building block for us. We wanted to be in an up and coming city or area that we would feel a part of the community."

Carfaro's business model is based on products made in America with sustainable hard woods. Furniture production will happen in the Belmont Riverside Complex and a showroom in Charlotte will display the wares.

"We didn't want to be in High Point where everybody else is," Carfaro said.

The hope is to have the plant fully operational by the end of August, Carfaro said. The business will start with 10 or 15 workers and grow to around 50 or 75 employees in the next couple of years.

"We're starting small. This is a new venture," Carfaro said.

This fall will mark the launch of his first full furniture collection and is named after his 4 ½-year-old daughter Ava. He's also working a collection of children's furniture that will be called the Sophia line after his youngest daughter, who is 2 ½. Carfaro, his wife and two young daughters will be moving to the Myers Park area of Charlotte.

Carfaro will be marketing toward interior decorators and retailers.

"Then in the future we will slowly develop into our own retail," Carfaro said.

Carfaro could have 150 employees in 10 or 15 years, he said.

Carfaro wasn't nervous about starting a new business in the current economic climate.

"I'm actually excited," Carfaro said. "The economy can only go one way and that's to go up."

High-quality furniture will always be in demand, Carfaro said. People are looking for quality rather than quantity, he said.

"We hope we can be one of the pioneers," Carfaro said.