According to recent reports, the U.S. Cable News Network (CNN) this week began broadcasting in the Asian market, a 30-second commercials, the content of propaganda against the backdrop of globalization, "Made in China" products is actually in the world in various trade bodies the common division of labor, profit sharing facts. It is understood that World Wide Web survey shows that over Liucheng the subject of investigation to enhance recognition by the advertising "Made in China" image, hoping foreigners "Made in China" has an entirely new understanding.
As we all know, as early as in 2006, output value of China's furniture industry has leaped to first in the world, the global furniture, one-fifth of total volume of trade from China to complete. However, repeated anti-dumping furniture in China, many foreign media reported that Chinese-made products of all deviations, resulting in quality problems of Chinese furniture to become the main reason for anti-dumping.
Now the ads for Chinese manufactured products to enhance its soft power, Peking University Guanghua School of Management, Chang-Qi Wu, vice president of finance to Tencent, said China is undergoing transition, the quality of the lower end of the past has been very low-cost changes, But the western countries of Chinese-made consumer awareness is not enough, the Commerce Department by doing image advertising, the main purpose is to correct these cognitive biases.
This time the rally furniture exports to China could play a role in promoting it? I believe many people will be affirmed. Of course, there User that shape the image of the power is not accomplished overnight, there are User called for the Ministry of Commerce of this wave of "China's image" advertising campaign Do not be "absolutely sound."