Fought in World War II's Furniture exports of domestic service behind the benefit of consumers

In recent years, the impact of the international market, the furniture export industry has been no small blow. With the changes in the international market, China's export tax rebate rate for the furniture has also been volatile ups and downs, although this year starting June 1, China once again furniture export tax rebate rate to 15%, international market environment relative change in But the years of turmoil brought the impact of furniture enterprises are still many enterprises turned around and began to move toward the domestic market, the domestic market the brand proliferation, competitive pressures increased significantly. For businesses, the opportunities and challenges, and for consumers, this is undoubtedly a positive phenomenon.
■ changes in the environment at home and abroad fought in China's furniture Export

According to a survey conducted by CCTV, the PRD region, in order to export furniture main business enterprises, the loss rate of 70% or more, 20% of companies in the break-even point, and only less than 10% of companies in a profitable state. To the survival and development, we need a new breakthrough, then a large number of export-oriented enterprises are starting to turn their attention to the fundamental trashed before the domestic market. furniture in various conference, previously only companies receiving foreign dignitaries to domestic consumers have begun to promote their own brands. In July of this year, Guangzhou furniture Fair in the State Association Secretary-General, Miss Zhang Bingbing said in an interview: "From this year's participating companies can be seen simply as the main export business is undergoing change, before these companies at the show The main customer base is on the foreign guests, but this year these companies alone received significantly fewer foreign guests, more enterprises begin to enter the domestic market, this is not only a change in the extracellular environment to the enterprise caused by pressure, but also the development of the domestic market the factors that might bring more opportunities for consideration. "

■ aesthetic differences require restructuring of enterprises to adjust their thinking go about dominating the market

Regional Manager Liu Hongwei Xi unification of furniture, said: "A few years ago, relative to the Chinese furniture market, although there is competition between each other, but the competition is not substantially most of the content, mostly flow in the oral form. Recent years, as changes in the domestic market, a large number of furniture export enterprises turned to the domestic market, so that the original of the domestic market began to calm simmering. coupled with the development of the domestic real estate market in recent years, also provided a lot of opportunities for furniture industry. At the same time, domestic the implementation of commercial housing sales have nearly two decades, according to consumer spending habits, a ten-year period of furniture update, then the next few years, the domestic market, the demand for furniture will be showed rising trend. "

There is a demand, there will be the market, although this is the retail industry's last word, but for furniture industry in terms of how a foothold in the market, many enterprises have to consider reality. For a long time engaged in domestic sales of furniture enterprises, the long-standing stable angina market economy, so that the majority of these enterprises lack the sense of competition, but with competition increasing, sales channel training, improved Terminal Services can eventually attract consumers by consumption, which is that the enterprises must be prepared for internal strength.

For a long time engaged in export enterprises, the lack of long-term OEM make judgments on the domestic market and cognition. Long been engaged in furniture export industry Feng Guanghui, said, "export-oriented enterprises are to make a smooth transition is not easy, first, the adjustment of product structure and style is very important to Europe, America, Southeast Asia, mainly for export, consumption habits, and aesthetic and China has a very different, and only make adjustments to products before they could occupy the market. "

■ from price to service consumers to benefit war behind

Whether the domestic market or international market, as consumers, affordable, fashionable and services in place is to buy the premise, competitive pressures will make it more vendors began to pay attention to attract consumers. Price of course, is the number one "killer" in stores often have special offers branded products, family of four bedroom, three-piece and other products began to study more and more being packaged sales, not only eliminates the need for consumers with troubles, but also in the price reflects a certain advantage. Meanwhile, in order to attract consumers, the price is not a lot of dominant companies have begun to develop new projects from other areas in order to attract consumers.

Previously at the mall, there is often a lot of furniture brands are labeled "non-bought-not to try," "non-bought-not to sit" and other words of the label, but now, these pieces of paper are being "If you are tired, sit down, down and rest a while" Such replaced by the warm words, experiential consumption is a unique charm to attract the consumers. In addition, life-long free maintenance, free cleaning, free replacement seat cover and other services are also attracting consumers. Nanyang Dick, live Ti teak, Dr. Jin Jin, Gu technology, responsible for brands such as mahogany Agile Pavilion people have said that only good products, and services in place, it be possible to gain a firm foothold in the market. In addition to price, the service has become a war of all business, one of the most valued marketing tool.