Exports are still optimistic about the furniture industry is not looking forward to pick up the new "Dawn"

The face of the international financial crisis, the haze is not scattered, the day of China's furniture exporters, not better. Canton Fair exhibitors generally agreed that the first three quarters of the export situation remains weak, affecting its own right this year's trade turnover is expected to. With Christmas items and other light industrial products compared with cautious optimism the exhibitors, furniture exhibitors are expected to export slightly pessimistic. Meanwhile, the "emotions and unequal" status of the export turnover is still common, underscoring the brand and quality in the prevailing circumstances the important role played. In order to reverse the tide, "domestic" has become a number of businesses that are being or are about to take new initiatives.

Although exports are still optimistic about the external economic pick up signals are frequently reported, but the furniture industry's export stabilization of the "Dawn" seems a bit late to come. Beijing Tiantan furniture Company Limited in Jintao told this writer that the financial crisis, export orders in the spring of their pay at a loss of 50% ~ 60%, this undoubtedly become a harvest can only be expected with the previous flat.

Have every sympathy with the golden wave, there is Hangzhou, a certain outdoor furniture exhibitors. The exhibitors told reporters, outdoor exhibits, customer base has certain peculiarities and concentration. European and American markets have been the face of the product if the reseller to domestic or other markets, by culture, preferences and other factors limited the "new" consumers do not buy it. At the same time, because Wal-Mart is such a large and powerful buyers purchase price is low, some small pieces of outdoor supplies, profit margins have also been repeatedly compressed. He said: "Fortunately, our commodity price and quality advantages are obvious, replace the Wal-Mart's other suppliers, is also not a very sad day."

However, not all exhibitors are worried about. According to Fujian furniture Import & Export Corporation Assistant General Manager Jing-Bo Hu introduced so far, their furniture exports have achieved an increase of 28%. Even in the last year, they have 17% of the decline was significantly lower than the "big sigh not good," some of the peers.

Talk about "anti-crisis" experiences, Jing-Bo Hu told reporters that the company in the furniture export industry for 28 years, has a number of more loyal customers; products are small pieces of groceries with the complete set of furniture products, compared it easier to "cautious pays for" in Europe and the United States acceptable. In addition, the Jing-Bo Hu stressed that the holy grail is still the brand and quality. "Our products with their own brand, 'golden card' for the Fujian well-known brand; in 12 countries around the world have registered trademarks, and adopted the FFC quality certification. Brand, quality, design innovation are taking the forefront in the industry. This is the response to a fundamental crisis. "

Export within the "walking legs"

The face of the international financial crisis and resulting global economic recession, driven by the state departments concerned, as well as under the guidance of the policy of expanding domestic demand, furniture exporters start exporting within the "walking on two legs." However, when interviewed, some of the furniture exhibitors expressed interest in expanding the internal market while, but that how to find suitable domestic buyers, how to develop this piece of familiar and unfamiliar markets, is still a subject to be solved.

However, some companies have taken the lead in front. Arts & Crafts Co., Ltd. Hangzhou Dragon exhibitors responsible Qian Xu told this reporter that the financial crisis so that they suffered a 50% to 60% of the sales loss, but "open up the domestic market" Indeed they saw the "light." Since March this year, while external demand is still weak, "the company's domestic sales amount has doubled."

"Domestic enterprises can enhance the autonomy, avoiding export 'to orders scheduled for production' to bring the passive." Qian Xu said that to be sold in China, enterprises of the various factories or chain stores sales to production, such a scheme of production of not only the creation of inventory can also help employees to increase revenue.

Referring to the company how it plans to open up the domestic channel, Qian Xu told reporters: "to the province as the center point to area to open sales channels. First, to strengthen and expand local sales make full use of 'brand'." It is reported that the quality of investment in strengthening the Apart from Hangzhou Dragon also introduced in Germany, production and processing equipment, both domestically and internationally owned registered trademark. At the same time, using a variety of exhibitions to promote their own brands, Internet Advocacy is also one of the ways to expand. Qian Xu said: "We are very optimistic about the domestic vast domestic market, the next target market is the Beijing and Shanghai."

Has many years of experience in domestic Jintao told reporters the financial crisis, the company's domestic sales pace go far wider. At present, the domestic market share, the company has already occupied more than 70% of total exports. But Jintao also stressed that such a powerful position to maintain, still in the product design and development and the promotion of up and down homework.