Household leaders: the particularity of China's furniture industry

Leaders of leaders to talk about home at home
"Home leader" is a file figures in the industry for the home video interview with columns, interviews, targeted at trade association leaders, well-known enterprises, the media, founder and president, hopes "Home leader of leaders to talk about home renovation."

Audience about the

Beijingers Zhu Changling, vice chairman of China Furniture Association, senior engineer. In 1969 to work in Guanghua timber mill in Beijing, Beijing Furniture company, China interior kits Corporation, China Furniture Association. Long been engaged in technical management and Furniture industry, Furniture industry, management. China's interior kits head office during the work of a former general manager, assistant general manager, Chief Economist. 1999, he was deputy secretary general of China Furniture Association. In 2004 of the China Furniture Association, now vice president.

Let's home Han Ying industry with other industries at home, what is essentially the difference? Operate in or export this regard, there is particularity do?

Zhu Changling: There is little specificity, because Furniture is generally durable consumer goods, which generally will not end with the amount of advertising, but to expand sales or reduced sales, which make our lives stronger rigidity, which is a characteristic. The second characteristic value of the Furniture itself is relatively low, a cargo ship not much money, so it is in the entire marketing process, it is a relatively slow, not fast. So there are some things that it is lagging behind, such as that encountered difficulties, and it may not be reflected immediately, it has a process.

And then a Furniture has a direct relationship with the real estate, real estate development will certainly promote the domestic industry. UNIDO has a number of years ago saying sales growth and our Furniture, a few people's life problems in a relationship, the first question a relationship, that is, the improvement of housing, the second is the increase in income, the third one is married and purchase of population, and the fourth is a promotion, that is, people promoted, and to buy Furniture, the fifth one is moving, but also to buy Furniture.

To see that these conditions frequently occur in our lives, you want to get married have to buy Furniture, so this year we no significant decline in the domestic market, and we remain rigid requirements exist. One is our real estate development, and one is still growing population of our marriage, every year of marriage, rigid demand or there, so that domestic industry, prospects for the future is still quite good.

home Han Ying: At present China as a whole category of home, its style, perhaps there?

Zhu Changling: this is the case, we have Furniture, classification should, and I have always found the Furniture category so there are five categories, the first of a classification should be a functional classification, like tables, chairs, bed, a stool, sofa, every product features . The second category should be classified materials, like wood Furniture, metal Furniture, plastic Furniture, rattan Furniture, glass Furniture, which is material classification. A third category should be the occasion categories, as we are talking about civil Furniture, office Furniture, hotel Furniture, theater Furniture, teaching Furniture, which is in accordance with this classification. The fourth classification process should be the way classification, fixed, folding, removable, modular such. 5th kinds of classification should be the style, style classification, such as the Chinese-style Furniture, European Furniture, American Furniture, and even some people into a customs agreement, such as the Rococo style, each one of us may also create some new varieties .

These five classifications we use more and more should be in front of several, one is material classification, a classification using the occasion are more used to, like we normally say mahogany Furniture, solid wood Furniture, panel Furniture, this use of comparison more.