11 itself is a peak season for home sales, and this year also coincides with The People's Republic of China 60 11 birthday, another holiday for 8 days, a small, experienced a financial crisis in the furniture market, even though no blowout sales expectations, but the overall better than expected. Among them, suitable for mass consumption, simple design of the modern plate furniture market is still the main force, while the software is not far behind furniture, fabric furniture, most people favor.
Discounts for large multi-promotional efforts
Before the Spring Festival the last two days, reporters are several major furniture stores in Guangzhou, observation, found that many consumers are "only asking about the price, no less than a single," Huayuan Xuan's promoters told reporters that such a situation will arise for each preganglionic. Cost-conscious consumers are always the first promising models before the holiday price, and then wait for the arrival of holiday promotions. "11 years have a discount activities, but also very hard to buy at this time the number of the most prominent."
However, this year 11 the first day of holiday so a lot of businesses really worried. "Am basically had no flow in the afternoon some people came one after another." JSWB performances in the young man told the reporter that time, many promoters are listlessness, and even some of the proposed holiday day off. Until October 2, people visiting shopping malls only a few more. Of course, it can not be compared with the flow of people are filled with home appliance stores, but compared to normal times, is still a lot more. Bo, Marketing Manager for the Royal private Wu Zhaoxia told reporters, this is everyone at home watching the parade celebration. "Some people out taking advantage of holiday travel, there are those who need a long vacation to see there are so many days, might as well stay at home with the first military parade, October 2 pick out furniture, not too late."
Reporter is October 2 leads to the major city of visiting the furniture, almost all of the stores offer festive hanging in front of all the information, journalists estimated a moment compared with the pre-holiday, most brands are about 10% drop on your foot give preferential prices . Royal private in Bo, the reporter met Mr. Yang has been selected the furniture, he told reporters before the holiday has been good, just wait 11 discount, and now cheaper to buy about 15%. "If the drawn Bo Huang cash awards, has counted more." Reportedly, in order of this promotion, Bo Huang sent a lot of cash gift, the greatest prize is to buy all the furniture from Bo Huang pay.
Small Brand uncomfortable selling big brands better
End of holiday release, merchants have also put down a hanging heart. "It seems that the shadow of the financial crisis has been dispersed, most businesses have reached the expected sales goals." Gold hippocampus Marketing Manager Lu told reporters that his wind after a lot of businesses have lowered sales expectations, but the fact is not as they imagine as pessimistic, much better than expected sales.
However, not all businesses can laugh. furniture store sales from the top view, high-profile brand of sales are good. Federal, red apple, Kin-wai, dynasty, Jane United States, Qu United States, mousse, Sri Lanka Timor Roland and so on, these familiar brands were ranked in all stores selling the forefront of motor ability tests, and some unknown small brands, Sales is not optimistic.
"Of course, to elect a number of well-known brand and reputation are high, at least there will be quality and after-sale protection of some of the relative." In the fast-paced world America Center, is the selection of furniture Tao Xing Nvzai new house told reporters, according to her, next year "blind year", Guangzhou person was more taboo, so many prospective wedding couples will be raised to this year, while the National Day holiday is just this big stop and a good selection of carefully prepared the best time.
Another type of sales were relatively strong, that is put on the holiday before the new furniture brand. "Because of furniture development cycle is relatively long, so the speed is not quick shop update, but relatively speaking, some of the brand styles updated faster, and selling is not bad." Mercure Center Marketing Department Fan Haiyan said, "It seems that Promotion is not just discounts, had to remind the business, introducing new goods, and even re-store display of goods is very important, at least give people a fresh feeling. "
Reporter from the hypermarket sales data learned that the price in 3000 ~ 5000 yuan furniture's best-selling, from this point of view, the concept of consumer furniture spending is already very mature.
The first software to run on the plate followed by
From the style point of view, a modern minimalist style, furniture, fashion's most popular. "In the Guangzhou market for home furnishings, modern minimalist style of decoration will undoubtedly dominate, and their combination is undoubtedly the best of the furniture modern and simple style of furniture." Interior designer, Xu Yi, in modern minimalist style of the furniture most suitable for mixing and matching, and Today, the wind happens to coincide with the popular mashup.
There is a saying very appropriate. Modern and simple style of furniture, no Western-style furniture, red tape, and no Chinese-style furniture, heavy, require simple but not simple, but not wild luxury of quality, diversified, but not complicated. And this in itself is a kind of attitude to life, that is the mainstream society, 30 to 50-year-old philosophy of life of people.
In fact, the modern and simple style of furniture disassembly assembly are very easy, most of them can require random combination living room. Modeling, though concise, but the richly varied, its appearance is quite stylish. Compared to solid wood furniture and metal furniture, panel furniture also highlight their functional design, design simple flowing lines, furniture and color contrast. The "modern minimalist style, plate furniture, mostly simple, natural, comfort-based, personalization is also strong, in line with people's pursuit of the ideal of free-living comfort. While the prices of man-made sheet of heavy usage logs, so the price than natural wood cheap, mass consumption has become a sought after objects. "Kan told reporters the United States furniture Promoters.
Is followed by upholstered furniture, especially in high-end product most Zouqiao fabric. Design simple generous, fashionable style novel, but also warm and comfortable, this is the software, furniture strength lies.
The market-European high-end furniture, is ranked in the sales table at the end. "Although high-grade, but not many colors, styles changed little, we must complete purchase price than any other style of furniture must be high, but also to coincide with the European style of decoration, a lot of trouble." A purchase of furniture, Ms Lai told the reporter.
However, some industry insiders believe that European-style furniture has been in a high-end market, but now prices are too high in Guangzhou, so wanted to Hing Wah Street West Hing Wah Street West 1 foot to enjoy the high quality of life of middle-level white-collar workers discouraged. "In order to spend all his possessions were doing so much house, how can they have extra money to enjoy the European-style ambience?" In their view of things, really rich people who buy a house does not blink, mostly speculation, there is no purchase of furniture necessary.