Lighting industry consolidation companies expand their markets and the furniture industry "marriage"

The dynamic development of the industry in the light at the concentrated expression of Bo. Yesterday, the lights Fair entered its second day, while an entirely new sort of designer Summit, and a potential value of up to 50 billion in "capital Feast", is the people, information, capital and other modern factors of production, the lights are assembled , Guzhen lighting clusters brewing a new round of industrial competitiveness.
■ cultural and creative cross-border cooperation

Yesterday afternoon, a different kind of summit forum - Italian designer Cooperation Summit Forum, the lighting in the town center of the square Plaza. This theme of the forum is to discuss the new situation, how to use domestic and foreign resources to enhance the brand value of domestic lighting, and exploring a road to effective cooperation. Forum, President of the Italian Industrial Designers Society of DaliaGallico President, with the Guangdong Kui Ho Lighting Co., Ltd., has signed a strategic cooperation agreement.

XU Jian-Kui Ho, general manager of Long said that the main elements of the agreement will involve the foreign top designers to the domestic industry, transportation-related rules, protection, and so, once the success of such cooperation, hoping to open the domestic lighting enterprises and effective cooperation with foreign top designers a new era.

Creative lighting design lighting products manufacturers can be described as the soul seems one. But the lighting manufacturers quite understand, however, lights are 10 years of innovation in the road, gone through plagiarism, imitation, to the difficult process of independent innovation. At this exhibition, especially in the more than 300 special equipment exhibition, many exhibitors generous 80% of his new show to the audience, but there are many exhibitors shouted the same sentence makes it difficult calm mood -- Most products on display, with independent intellectual property rights!

Weihong Rui, vice mayor, Guzhen Town, currently in a little town as long as the size of the enterprise, they already have their own design team or designer, financial crisis, in particular, increased brand awareness of enterprises.

Lighting manufacturers in view, that the bulk of the design is still biased towards flat. XU Jian-he says, designers tend to electronic technology, materials, lack of knowledge representation structure. Ms. Dalia Gallico in his speech also said that excellent design groups in foreign countries seems, lighting design is a complete system, which contains the culture, decoration, structure, people's participation, shows and other fields. The Kui Ho cross-border cooperation with Italy in that town lighting design philosophy is moving in this direction and promote high value-added industry chain to the two ends of an extension.

■ industry consolidation expand market

Lighting is also a breakthrough development of the industry this "flat." This reporter saw a light at the current meeting Bo, in addition to lighting fittings industry to industry, an independent industry chain gesture to show things, in the exhibition hall, there are a number of exhibitors will be "home concept" into the exhibition hall, emergence of cross-industry information integration trend.

Hall makes this clear, light and room to have fun and do not match up. A number of exhibitors, said in an interview, particularly in the domestic market, is currently in the market to develop, not only to the effect of light reflected, but also will be entered into the scene to achieve guide consumption. With industry influence some large lighting business, is trying to home, "marriage."

Just yesterday, held in conjunction with the above Forum's "lamps and furniture industry, cooperation and exchange will be," are trying to address this trend issues. Guangzhou furniture Association, said the Secretary-General Chuang S, furniture trends change, most of the lighting effects can not be ignored at home and abroad excellent lighting product designer, has never given up the trend of home study, while the channels of the terminal, the furniture industry has long had a with the lighting, "marriage" idea.

Qilang lighting a person in charge said that this is a new trend, at present, the pioneering channel market town has achieved a combination of online and offline, while the cross-sectoral integration, more effectively-to-end channel to market information control.

■ capital backing to strengthen industry

Observant people will find that the lights in the past two years, Bo conference, Huayi, Op, has started the "Corporation" the image of the exhibition, the name change behind the brewing town lighting enterprises to capital markets into the "chess game."

The lights are 10 years, the market booming and the business kept growing, apparently has become a hot spot for the capital chase. Yesterday morning, light Fair was held in the industry is the highest specifications, the alleged "Wealth and Capital Forum", including the party Growth Capital, IDG Venture Capital, Northern Light Venture Capital, CDH Ventures and other venture capital institutions and 20 private bodies were at the scene say the charm of the capital.

The people are very surprised that, or vote for the wind sector carries 50 billion dollars in venture capital by the temptation to invest in the afternoon, Fair has always been known as "off than before" in Guangdong bosses, have expressed strong interest.

"Promote a new round of industrial competitiveness will be the strong backing of the capital!" In investment talks on a lighting condition of anonymity told reporters enterprises, especially the newcomers, a snowball's development model has clearly failed to keep pace the pace of expansion of the modern market. The town is being output toward the goal of creating 100 billion advance, capital operation will be the lights are leading enterprises in the next phase of the "keywords."