China International Furniture Fair from 09 to see how the furniture industry the crisis, turning point

Known as the furniture industry, "wind vane" of the 15th session of the China International Furniture Fair on September 9 at the Shanghai New International Expo Center, was held for a period of 4-day exhibition has attracted many foreign furniture enterprises, buyers participated, according to host side person in charge of this exhibition a total of more than 1,800 exhibitors, exhibition space to 2.2 million square meters.

This year's event than ever before, even has a special meaning, just entered the "post-economic crisis" era of the furniture industry are how to seize the opportunity to change "crisis" to "turn for the better"? Focus on the future development of the furniture market, then what is? These have become the focus of this exhibition.

The domestic market - a battleground

Began in 2008 the economic crisis sweeping the world, China's furniture exports as a big country hit by the economic crisis, there is a clear decline in export volume, while the domestic market had been hit much less, which makes many of the original main "export brand" of the furniture industry , have turned "turned their guns" and began to occupy the domestic market. The Furniture Fair organizers are also sensitive to "sniff" to the atmosphere of this market, not only played a "financial turmoil of the new opportunities and new challenges - for export switching to domestic sales," the slogan, but also developed a number of practical measures, including the and (see map), etc. with the giant chain to open up the domestic household sub-venue organization "15th session of the National Furniture Exhibition-cum-order will fall" "2009 national distributor of the General Assembly", are designed to furniture industry a platform for in-depth the domestic market.

Although the show, "Foreign Come in, within the commercial-free entry" signs are still set in a number of booths, but many companies also have expressed their desire on the domestic market. Olle Stewart in an interview, general manager of Jin Yong, said Olle Stewart has begun this year to stop the export market began to build the domestic market. Today's home Cong Chung is more direct and pointed out that because the policy of expanding domestic demand and market a good feedback, the company's businesses at home each accounting for 50% of the cases, it plans to open up the domestic market.

In addition, the second half of this year staged a "Return of the King" Chinese property market, also made furniture enterprises have seen a strong rigid demand, giving the furniture business to open up the domestic market confidence.

Cross-marketing - to create 1 +1 "2 the value of

Competition in the domestic furniture market is bound to become increasingly fierce, furniture companies were all taken way in the cruel market competition carve "a cup of soup"? Through 4 days of interviews, the reporter learned that some companies are performing a "cross-border performance."

Who knows when to start, "cross" would become a home industry, the key word, if the "transboundary" specific to the furniture industry, we interpreted the meaning of the two levels - internal and external cross-border cross-border.

Internal "cross-border", which means companies are involved in different areas of similar production also closely related to the different attributes of products. In this exhibition on the emergence of some of these companies to produce office furniture based Wing Yip Furniture Co., Ltd., its market research and development center vice president Zhou Rongchang told reporters, Wing Yip's already has production and sales of the brand cabinets , due to the furniture market saw a strong rigid civilian needs, Wing Yip will be further in-depth commercial furniture industry. Home Supplies Co., Ltd. Shanghai Qiaer Si Wu Mei-chen says Director of Sales of furniture products in order to highlight the characteristics of enterprises also designed and produced a number of matching lamps, picture frames and other home accessories. For furniture industry to create a "great home" concept, to provide consumers with "one stop" service concept increasingly significant.

External "cross-border", the name suggests, furniture, household enterprises and other companies joined forces, and create 1 +1 "2 value. In the long ago, red apple furniture, household industry in the United Nations, the other five leading brands - NVC Lighting, Europe sent cabinets, Dongpeng, nature and beauty of the central air-conditioning, a first in the establishment of a common oath household industry "Champions League" in the industry to form a greater impact in the successful launch of this new show of St. Bank, said Chen Jianhua, general manager of growth rings, as the Power Dekor Group's furniture brands, the future will be and the Power Dekor's brand of household or other enterprises a certain degree of co-operation.

Whether internal "cross-border" or external "cross-border", are telling people that rely on single products or single-handedly break the situation has gone horizon, diversified products and "Bao Tuan," the phenomenon of co-operation will be the future development of domestic industry, an important trend.

In the economy gradually pick up, but the overall market environment remains unclear circumstances, for the future market, this exhibition of furniture companies who have demonstrated sufficient confidence. Power Dekor Group President Weng Shao-bin, said in an interview, the market will get better and better is still unknown, but the Power Dekor will get better and better. With confidence in response to market changes, coupled with practical marketing strategies, the economic crisis can become an important turning point for enterprise development.