The second half of the price of furniture in 2009 is expected to rise

Ministry of Finance sources, approved by the State Council, decided June 1 to raise some of the goods from the export tax rebate rate, including luggage, shoes and hats, umbrella, hair products, toys, furniture and other commodities, the export tax rebate rate to 15%. Information Times reporter has learned that after 51 this year, Guangzhou furniture furniture store price in terms of price compared to the beginning of the year, a slight increase, especially in solid wood, leather furniture prices rose by nearly 10%, but also will be continue to rise. Furniture for the prices, dealers said that prices of furniture are in the recovery phase, but due to a decline in the cost of short-term furniture prices unlikely to rise.

Policy

Furniture 15% export tax rebate

Due to the U.S. sub-loan crisis of the global financial crisis influence on the export of the furniture industry, a certain negative impact. The furniture of the export tax rebate rate to 15%, judging from the list of goods, mainly wooden furniture, which will support the industry reduce the burden of enterprises and help enterprises to expand export-oriented furniture export market, to maintain China's furniture in the international market.

Reporter visited a number of furniture stores in Guangzhou found that only in March prior to the sale price of 6,7 folding furniture, folding can now be sold for the price of 8. Does this mean that the rumors of the furniture industry prices has become an established fact? Industry, industry analysts have said that after May, although prices of furniture, but will continue to rise.

Secretary-General of Guangzhou Furniture Association superscript Zhuangzi believes that the rising prices of furniture possible, but now everything is not stable, the current marketing strategy of furniture manufacturers or dominated by the small profits but quick turnover.

Survey

To stabilize the prices of furniture in the dark up

Home Kinhom the person in charge of marketing, Mr. Lu said that 51 Kinhom sales after a relatively large surface, which have a certain real estate warmer ties, but not the main reason. Mainly due to the gradual economic recovery in all aspects of consumer confidence. At present, the furniture industry has gone through stages of the downturn. "Now the price of the furniture industry, although there have been signs of an increase, but relatively stable, not the beginning of普涨. The beginning of this year, furniture prices fell to the bottom and started to back away now. For example, solid wood, leather furniture rose 10 percent, and also will continue to rise. There are other furniture prices, although marginally, but it will go up steadily. "Mr. Lu said.

It is understood that the first and the second quarter marked the rebound in exports of furniture in Guangdong. State吉盛伟reporter at the scene to see the near future, many in Europe and America, the Middle East quarter of merchants to come to visit the new furniture and placing selected. State Marketing盛伟Miss Wong said the recent retail stores compared with the past, little change can be said to be the same or increased slightly. However, both state吉盛伟part of international purchasing, sales have rebounded.

Run a lot of the furniture brand export business, said from the beginning of March comes from the furniture factory orders for furniture accessories are on the rise.

Soon the city of the United States together furniture export outlets who charge that Miss Li, accompanied by warmer real estate, furniture prices will gradually rise, but many businesses as a result of domestic转攻, the pressure of domestic competition, so the rate was not very clear, it is estimated that in October this year will rise faster.

Dealer

Will not significantly increase short-term

Before May 1, there are industry estimates, the furniture will be marked price rise in the post because there is no lower and lower prices have the space. But the post, it states that the market show that the slump in foreign markets, the furniture manufacturers and distributors to the retail market for cake, would have to make concessions on price.

Demand by the furniture market, the impact of the supply of raw materials have also been forced to cut prices, especially in timber prices in April, a slight decrease in May. According to the National Bureau of Statistics, timber production during the first quarter of this year prices fell 4.2 percent, 0.2 percent decline in bamboo. These factors allow furniture manufacturers to be relief.

Similar to the practice and manufacturers, dealers also said that they would not substantially increase. "A short period of time is not possible prices. Because the costs come down, the furniture manufacturers will continue to give dealers at discounted prices." A senior industry source said, "opened with sales discount is the main marketing strategy distributors. Furniture dealers Acting as a wide range of brand products, discount furniture to mix in a more flexible form of marketing. "

Expert advice

Furniture sales

Small profits but quick turnover play a leading role

Secretary-General of Guangzhou Furniture Association superscript Zhuangzi believes that it is difficult to predict when prices will rise, because of the financial turmoil in the global, rather than a small area. Moreover, the retail is concerned, by the real estate market, consumer confidence have not fully recovered.

External trade in goods, in September, Shunde, Guangzhou, Dongguan, Shenzhen and other places will be organized by the International Home Exhibition. Every time the show is for manufacturers of furniture great opportunity. Through the show to get more orders has become an important channel for sales. Although the property market did pick up a certain degree of market demand, but because of shrinking foreign markets, not many enterprises will be shifted to domestic, increased domestic competition unprecedented. Therefore, the furniture manufacturer's marketing strategy is dominated by the small profits but quick turnover.

Related reports

The first half of the order

Delivery in the second half

Prices in the second half to the heart, people tend to purchase furniture for half a year ahead of schedule

Furniture set in May, saying that a good delivery to the end of the year before. Looks a bit strange, but before and after May 1, the advance orders are more and more things. In this regard, the majority of its people, said: "I have heard that the economic recovery in the second half, things have prices, and now see the furniture stores are doing activities, as long as there is a discount on the hand, can save a lot of money."

Advance orders bargain

Generally required in advance to buy furniture for some time, because manufacturers have to set the furniture production and shipments, and some furniture to get orders from the goods even more than two months. However, now many people buy furniture in advance of the time is longer, there is home of the person in charge of stores, "Some of the guests will be placed on furniture in the hands of big business will pick up half a year. Mainly because of certain commodities sometimes to do something special offers, more cost effective at that time under the orders, it is too early to take home. there is particularly fond of some of their furniture, buy in advance to ensure their own good things will not be out-of-stocks. "It is understood that after ordering so that businesses are generally free to take custody of, the customer decided to delivery times, businesses will be shipped accordingly.

It is reported that many people buy furniture in very good time in May, especially in the second half of the new marriage, all under the orders of May. In response, the prospective groom, Mr Cheng told reporters, "We are this year '11' married, '51' long, many small furniture brands in the promotion, we both feel quite right on the set. However, we intend to house to taste, the furniture and then put it to, so we intend to take delivery of the goods in October. "

Do not buy furniture without discount

Recently, a variety of discount shopping mall promotions come and go, so that consumers have been accustomed to the "discount shopping", "marketing to." Chivas sofa sales staff said, "We engage in activities in May, when sales significantly up on the mention, but people usually do not bargain a sofa, not a discount and sell on the poor. In fact, discounts are also not too much, except in a very individual style marketing, in general, are more than 8 fold. "According to industry, the" Now consumers have formed a consumer inertia, if the merchants do not discount this, the guests also love bargain, Therefore, in addition to some well-known furniture brands, a lot of furniture dealers how much the price will leave room for bargain for consumers. "

For the consumer, "buy the first half of the second half pick up" phenomenon, the vast majority of dealers welcome, but there are also individual is responsible for brand marketing people are worried about: "the total amount of consumption remains unchanged, consumers' in order to catch a cheap 'when' early hit ', it is likely to incite the second half of the sale', failed to keep up '. "and industry experts said that the second half is the traditional peak season for sales of furniture, the first half of steady growth in sales and is conducive to further breakthroughs in the second half of .