High-end furniture sales are stable against the market trend

Sweeping through the world financial turmoil, luxury goods industry, the overall situation is deteriorating. Not only in perfumes, jewelry sales dropped, many high-level fashion conference closed, the company is also facing various fashion cut costs. The face of such brutal market environment, the operation of a luxury home then? Information Times reporter visited the Leonardo da Vinci, states, the Hang Seng furniture brands, such as high-end furniture import store and found that high-quality furniture, is still a quietly strong buyers market trends are stable sales.

Many people within the industry have acknowledged that in 2009, Guangzhou will be the furniture market is extremely volatile, but also a very cool year. With the indefinite extension of the low season, most stores have contracted to take the strategy that the market is calm. May in this year, the high-end home market has quietly blooming when people inadvertently. State Home Expo Center Marketing Director Xu Yan had asked a journalist to reveal, although high-end home or a major consumer groups crowd the top of the pyramid, but the number of purchase, the ordinary white-collar workers are also a few. The impact of financial crisis, certainly, but within the current store sales, or relatively stable.

Insist on positioning: a luxury only for special consumer groups

As the financial crisis, a number of stores in which to carry out low-end home products have discounts, promotional offers. However, information visit Times reporter found that the process, the vast majority of high-end luxury brand would rather tolerate a situation in deserted stores do not want to participate in the activities of a discount promotion. Even if there are similar direct show, at best, only 9 or even 9.5 fold preferential discount. The face of commodity prices in the low-end competition, and luxury home products involved are willing to durability lonely? Has been only in the luxury home of Leonardo da Vinci household supplies, the executive in charge of Wang also revealed to reporters: If you have been to take the high-end luxury line, is positioning itself as the home of low-end brand began to close, it means that of the civilian population to surrender . Is this the future positioning of the product went wrong? If you are confused by this point, how to retain your original customers? Therefore, there should be so high-end high-end status, even if the durability of such a lonely must maintain constant prices. Only in this way can we firmly believe that your customer to buy something you will not be any depreciation.

Price flexibility: the same brand of product tend to level

And brand strategy firm in no way low-profile high-end luxury home is different from home as well as some luxury brands in the face of a reporter's question, deliberately avoided the products of the "luxury", but stressed that the brand of "diversity" , conversations seem to want to look for more branded products to the consumer groups. A high-end home accessories company, said executives do not want to simply focus on luxury goods. Although such a line in Guangzhou City in the brand line to go high-end, but the second and third line in some other cities, there are plans multi-level products.

It is easy to see that this major reference to mode of development of other industries. Mainland China based on the broad market, regional differences in the development of larger, so a luxury home business plan to take a multi-level marketing is also a more sleek, self-help measures.