From furniture to furniture powerful big countries: the top ten breakthroughs in bottleneck

Export growth of China's furniture industry, too, the market is too concentrated, in the event of serious trade friction, which absorb a large number of the employed population will be the impact of labor-intensive industries, and such an impact, it is difficult to eliminate in the short term. Therefore, enterprises should learn, and actively promote the diversification of markets, the development of diversified products.

furniture manufacturing industry is the low power, low-pollution, labor-intensive industries. With the development of science and technology and industry level, the world's furniture industry based on the traditional handicraft industry has entered a stage of mechanized production, the global furniture trade breakthrough in the growing national boundaries. Division of labor and cooperation in the global background, furniture industry center in the Eastern Hemisphere began to shift its manufacturing center has been basically established in China. China's furniture industry can be aware of their own problems, there is great power from furniture to furniture go beyond the possibility of power.

Issue: the low productivity of low-level products

Be measured in the world, China's total furniture production enterprises is still very low level of development, highlighting the reasons for the low level of mechanization, small-scale enterprises. At present, China's furniture industry in the overall level of production of industrial and manufacturing machinery, and furniture manufacturers in developed countries have achieved a modern computer-controlled production, and this gap contributes to the efficiency of China's furniture production was significantly lower than that of foreign enterprises. China's per capita productivity in the furniture industry, the British equivalent of 1 / 10, Italy 1 / 15, compared with Japan, the greater the gap between Canada and other countries. JIA Qing China furniture Association, the text view, the domestic furniture industry labor productivity per capita in developed countries is only about 1 / 20, which in effect increased the cost of production enterprises.

To change this status quo, it is necessary to use high technology and advanced applicable technologies to transform traditional industries of furniture, "furniture armed with science and technology," the internal structure of the furniture industry to speed up the pace, and promote industrial upgrading, and strive to improve the value-added products. For example, emerging markets combined with wood, rattan stone with the new iron-binding cloth environmental protection furniture, materials to break from the traditional model. In the recently held a number of furniture, the first time made the smart furniture - automatically pops up from time to time the "lazy beds" that can be issued immediately when the baby a warm bed-wetting alarm of the crib, password-controlled computer desk and TV cabinet, will automatically disinfect the shoe and wardrobe, to accept voice commands Intelligent Massage Table automatically desk to remind people to rest and so on. The emergence of these smart furniture, furniture for domestic enterprises to open a new development path.

Second problem: the lack of a unique design copied from the general to imitate

furniture industry has a strong fashion, and with a mature product design of furniture industry in Europe and the United States the ability to guide the international furniture market trend. Want to break through China's furniture industry was not easy, given the present business climate has become much, many products still in the design of small and medium-sized imitation of foreign styles, the "use doctrine."

The lack of design standards, copying the style of pop, making China's furniture market products similar to the phenomenon of a very serious problem. In the furniture store, especially in some of the large square furniture, and even can see dozens of the same style of furniture. Similar models, the difference reduction will lead to a vicious price competition, the result will only result in "lose-lose" situation.

Most of the furniture factory in China specialized designers, manufacturers in most, the boss is the designer, with feeling and imagination to design, or mechanically. At present, the competitive advantage of Chinese-made furniture embodied in prices, the reliance on brands and models for market innovation in the domestic furniture industry is still very small. While in the low-end market, foreign furniture, furniture made little of what the impact, but high-end products in the market, the obvious disadvantage of domestic furniture. But now more and more rapidly changing the trend of furniture, a style popular from 3 to 4 months will be out of date, and with the foreign entry and the strengthening of intellectual property protection, copy this path will be increasingly difficult to walk.

Therefore, China's furniture industry to rely on the need for greater emphasis on design innovation, technological innovation, to improve the competitiveness of enterprises, an increase in the proportion of high-end products. furniture design is the soul, its essence is to create personalized. Is the outcome of the design market.

In this year's exhibition can be seen in some domestic enterprises have already increased the strength of product innovation, such as the Federal furniture Group launched "Dragon World", "wind from the south," launching a series of original furniture products, reflect on Regional Culture and contemporary life of the depth of research and "new Chinese" style; Wenzhou O P furniture Company's "乌金wood art furniture" and became a model for furniture design; furniture manufacturers from China Longjiang town, Shunde International furniture Company advantages The "OOD" brand, the main color youth furniture, with a distinct personality. In addition, the Di-xin, Hu Yaobang, Dynasty, Kang Sheng, Jian-wei, Elvis Presley, Zhuo S, Hennessy, red apples, Hei Bao Meng, Xilinmen, Gary Coull, technology家具商a large number of domestic brands, there are many innovative design , showing that China's furniture industry from the "improved" to "original", a return to the "rational design" trend.

Three: lack of brand image fuzzy

China's furniture industry brands, thousands of large and small, at least, but consumers rarely the formation of a clear image. Several national consumer brands also tend to only their names, they seem to like IKEA as a lack of meaning and emotion of the image.

Small-scale enterprises to create a strong brand is not easy. China's furniture industry, manufacturers have not yet established a strategic alliance with the merchants, furniture companies, most of fragmentation. Although the number of furniture brands, but only in the product distribution as a pioneer stage, unable to guide the consumer's responsibility to play. And foreign manufacturers and merchants often study the chain of products and production chain, a large number of furniture manufacturers for a brand of service, but also share a brand, was a win-win situation.

The implementation of brand strategy, a number of strong multinational enterprises and brand names, is to raise the overall level of China's furniture industry, the only way.

The issue of four: the specialization of production less than

China's furniture manufacturers are mostly small and medium-sized enterprises, has not come out of their "Canadian painter carpentry" broad-brush of production, every step, from the terminal into the material are alone, and some even do the end of a master from scratch, most manufacturers The equipment is almost the same, and can not escape "simplified form", "imitation of the design" of the patterns, and each set of companies from manufacturing equipment and procedures.

Less than professional, making a low production efficiency; 2 allows to significantly improve the quality of products is difficult; In addition, "大而全", "small and complete" such phenomena as independent of each other so that the furniture business, operations man - serious, resulting in many brands and the lack of well-known brand, can not effectively integrate the resources of the furniture industry.

furniture production in the European powers, the division of specialized production is very clear and detailed. Production as an example to the sofa, wood frame, metal parts, foam molding and processing part of spring all the outsourcing, professional production by the supplier, sofa factory is only responsible for product design and production of jackets, as well as product assembly and marketing.

Specialized division of labor can reduce the production costs, accelerate cash flow, increase diversity and reduce materials inventories, improve product quality, the Chinese furniture market in the international competition to a higher level. Therefore, the furniture industry specialization to be done in phases,扬长避短and take the modern road to the production of specialized collaboration.

At the same time, raw and auxiliary materials do a good job of furniture and hardware accessories support, but also from non-ferrous metals, plastics, textile raw materials and other related industries to start in order to promote the upgrading of the whole industrial chain.

Five issues: short-term damage to the market

Blind development of China's furniture industry, the construction of the phenomenon of repeat more common, low-level competition. Because furniture is a labor-intensive industries, the production equipment is simple and relatively easy to lower the threshold, so the growing number of enterprises. And many local governments will issue as a pillar industry to further promote the expansion of production capacity, resulting in much faster than the demand for plant growth, resulting in energy and resource consumption is too large.

In addition, most pay no attention to China's furniture industry to cultivate the market, refused to research the market and the effort to guide consumption, production and sales of short-term behavior in general. Large number of furniture manufacturers in the short term driven by the interests of developed products, will inevitably cause confusion to the market situation blindly. Intense competition and incentive to manufacturers to take improper means奇招each, resulting in no guarantee of product quality, poor-quality products can not be eliminated.

Six issues: the lack of effective management

Management is an important part of the enterprise, companies rise and fall of quality in management. In China, the majority owner of the furniture manufacturers are the final say in financial management, production management, sales management, inventory management, purchasing management, human resources management areas, there is no corresponding management systems and measures, the boss is not only an administrator is designers. Management is simple, extensive, a small number of management personnel, low level of family management, experience in management, administrative management is pervasive.

China's furniture industry, the urgent need to absorb the advanced management concept, the implementation of modern management tools, to brand management, it is necessary to effective, and continuously improve labor productivity. At the same time, the standardization of the whole industry should strengthen efforts to enhance industry-standard management level, to promote the healthy development of the industry.

Seven issues: focus on export markets

China's furniture industry exports mainly of processing account for a large proportion of foreign-funded enterprises, and a higher degree of export concentration, the greater the impact of the international market. From furniture export market, China's export target markets are highly concentrated, the U.S. market accounted for 60% of total exports, Asia and the EU are the second and third. This pattern of export trade in seeds hidden easily. In 2004 the amount of 1.1 billion U.S. dollars involved in the case of the United States on China's anti-dumping wooden bedroom furniture, although the majority of China's export enterprises have little effect, but did not respond to some of the small and medium-sized, however, it is not a small blow, and some even bankruptcy . EU on China's sofa, chairs and other furniture for a long time brewing anti-dumping investigations, although as a result of internal differences of opinion has yet to file, but also to China's export enterprises have been a wake-up call.

China's furniture industry due to rapid export growth, the market is too concentrated, in the event of serious trade friction, which absorb a large number of the employed population will be the impact of labor-intensive industries, and such an impact, it is difficult to eliminate in the short term. Therefore, enterprises should learn, and actively promote the diversification of markets, the development of diversified products.

Eight issues: the low level of consumption

With foreign furniture, compared to the level of consumption, China's per capita consumption of furniture is still very low. In accordance with the "value of domestic production - exports + imports," the formula, the domestic market in 2004 sales of about 184.1 billion yuan, 1.3 billion people the average annual per capita consumption of furniture was 142 yuan, or about 18 U.S. dollars. Developed countries and regions, the amount of annual per capita consumption of furniture is: 225 U.S. dollars in Japan, the United States 236 U.S. dollars, China's 80 U.S. dollars in Hong Kong.

However, from another point of view, this also shows that China's furniture industry are broad prospects for the domestic market. McKinsey consulting firm, as president of China, high-Andre said, China's current consumption economies of scale and close to Italy, but in the next two years, China's consumer economy will be an annual increase of the size of an "Italian." Although the Italian average consumption of 11,511 U.S. dollars each year, compared to China's 543 U.S. dollars per capita consumption is much higher, but China's huge population will change everything. With the development of domestic consumption, furniture industry will have a huge room for growth.

Nine issues: lack of scale effect

China's furniture industry more than 50,000 mostly small and medium-sized enterprises, industrial enterprises above designated size enterprises accounted for the proportion of the country only a little over 1 percent, the majority of enterprises in the low level of competition, economies of scale形不成.

Through inter-firm cooperation and mergers in order to do large-scale furniture in China in the next decade in the world furniture market, the only way to expand a. At present, from within the furniture industry "heavy capital" of the impulse has occurred. More than 60 enterprises in Wenzhou furniture brand unification, unified market, unified construction of production base to unify the name of the furniture group to participate in market competition to find a unified market channels, with a view to strengthening the barriers in front of foreign anti-dumping anti-strike capability; Shunde furniture Association is to build "Shunde furniture club" (tentative name), with a view to the integration of the furniture industry in Shunde, the composition of a regional international influence big brands; Shenzhen furniture industries have been the base for the Shenzhen furniture industry restructuring and the use of high technology to transform traditional demonstration projects focused on industry, there are more than 30 companies interested in the base "home."

10 issues: the lack of world-class exhibitions

At the international level, "the furniture industry platform," the function of major commitment by the major furniture exhibitions. Which is the most representative in Milan, Italy Cologne, Germany, the United States such as Las Vegas International furniture Fair. China's furniture industry booming, more and more popular in China international furniture buyers hope that a more direct, rapid, comprehensive, easy to understand China's furniture products, furniture and exhibition abroad can not meet this demand. In China, different regions, different types of furniture with their own advantages and characteristics of enclosure to do shows, one after another.

But also created their own vicious competition. Guangdong Province alone, there are six a year in spring and autumn furniture, countless small exhibition, causing manufacturers struggling to cope with facing the energy, financial and design three "overdraft." China's lack of a furniture manufacturing center and the world to match the status of the industry platform to enable the strength of Chinese furniture makers have been scattered, not able to create advantages into advantages for the industry, which has not been able to get the leading international trade status.

furniture industry by the Shenzhen Municipal Association, the International furniture Decoration Industry (Hong Kong) Association, the Taiwan Association of furniture Industry Association of Taiwan furniture吉盛伟state together to create a common "global furniture purchases Shanghai General Assembly" will be opening in September this year. At the same time, a 200,000 square meters of international furniture village吉盛伟state will also be a grand opening, the four want to furniture Fair and the world comparable feat of industry, China's manufacturing base is central to the procurement of a major attempt to jump.