Furniture exports to the domestic enterprises to stay off everything foreign is not necessarily good furniture

Some people say that the only business downturn, there is no downturn in the industry. In the global economy against the backdrop of the crisis, many Chinese furniture exporters in the domestic market has been swept by a "export to domestic sales," the wave. Recently, reporters from Hong Kong International furniture, Stone Forest, such as home shopping plaza that the market has a lot of Nanjing "export to domestic sales," the furniture.

Export enterprises are the Achilles heel of

A long time, many furniture companies in China concentrate on exports, because the large amount of export orders is simple, compared with domestic sales is much easier, and the need to brand management, product development, such as too much money invested, it can be higher profits. However, Nanjing furniture Industry Association, said the Secretary-General Xu Lin, export furniture industry there is a fatal weakness. "They open up to international markets, over-reliance on the buyer, does not have its own sales network and brand. Even products are also buyers of intellectual property rights, and its fate has been totally manipulated buyers among enterprises mainly rely on low-cost for customers . "Over the years, China's furniture industry exports have been a good market returns, long-term good business so that they also ignored the" basic "in practice," product positioning, market positioning, branding is much less the ability to say the least, even the establishment of image terminals do not have the ability to shop. "

It is understood that since 2003, with U.S. exports to China room combination products since the anti-dumping, furniture sector have been no peace. Shenzhen furniture exports in 2007 dropped 4 into, since December 2007, the "first town of Chinese furniture exports," Dongguan Dalingshan the closure of the town will be a daily average of two businesses.

He moved to the domestic need to learn more

In order to survive, many export enterprises began to focus shifted to the domestic market. Hong Kong International furniture relevant for persons in charge of its marketing activities in the Dragon Boat Festival, said, "this event is to highlight a number of export enterprises to participate in the domestic market." Shilin Household furniture Plaza Merchants soldiers Manager James Li said that this year 51, they first at the introduction of a furniture export to the domestic brands, the brand management is currently in good condition.

Xu Chang-Lin said: "The sooner both inside and outside the enterprise, the living conditions will be improved sooner." He also pointed out that export enterprises should recognize the regional differences in the domestic market of the serious nature of some power strong enough business, you can start with the local proceed to the regional market, and then enter the other different types of market. "In the materials costs, labor costs, marketing costs increased, and overwhelming circumstances, enhance the appearance and function is to improve the best way to value-added products."

Despite difficulties in exporting, but that is the overall trend of the world furniture market of China's overall demand for furniture will not have too much change. "In the past, 100% export enterprises should change both inside and outside, in fact, 100 percent of the domestic enterprises, some change, it is necessary to expand into the international market timid."

Exports is not necessarily a good everything

Reporter in the market and found that many of the "export to domestic sales," the furniture are claim to be "high quality, affordable price," then as it did in the furniture business so that all right?

Mr Bing Li said: "The export of furniture will face more stringent checks, but the domestic market does not mean we are furniture quality furniture than they export. Europe and the United States in general and to meet the requirements of environmental protection plate E0 level, our country is E1 grade, Other countries may also be able to meet this standard, if necessary to talk about the export of good quality furniture products in the domestic market, that can only be described as a number of specialized furniture exports to Europe and the United States. "

As regards the export price advantage of domestic furniture industry experts say is not widespread. "At present, manufacturers have dealer shop to provide some subsidies, but other costs, they only sold the brand is not much difference. Exporting furniture in general is the form of a single supply, and most of the domestic market brands are The suite is based on the sale of furniture, they can not simply disregard and sales to production lot. "

Xu Chang-Lin reminded the vast number of consumers in the purchase of the "export to domestic sales," furniture, do not be engaged in business halo hype the first argument, or to the product's instruction and testing, according to reports.