Chinese furniture exports to speed up the opening up the Russian market

Despite the financial crisis on China's export sector severely affected, but China and Russia's largest land port of Manzhouli Port furniture exports are still growing steadily. According to customs statistics Manzhouli, Manzhouli port before 4 months of this year exports of furniture and parts thereof 1,652,000 U.S. dollars, more than 1.1-fold increase over the same period last year, Russia's main export.

Manzhouli customs statistics Feng Zhe, who analysts believe that, with the financial crisis, the Russian people have to rely on expensive European furniture reduced prices in order to look forward to the arrival of Chinese furniture. Chinese furniture enterprises should seize this rare opportunity to accelerate the expansion of Russia, an emerging international market.

Excessive dependence on the U.S. market affected the export of furniture

From the beginning of the second half of 2008, China's furniture exports affected by the financial crisis, a sharp fall in exports of furniture manufacturing enterprises in recent years experienced the largest export problems. The first quarter of 2009, China's furniture industry for more than the size of the cumulative total industrial output value and output value of industry sales increase than the same period last year, but the export delivery value of negative growth.

Dragged down by this, the furniture industry, the gross industrial output value and output value of industry sales growth from years of double-digit growth to single digits.

After many years of efforts, China has become the world's major exporter of furniture. However, over-reliance on China's furniture industry exports, especially in the United States and other over-reliance on a single country market, resulting in the Chinese furniture enterprises in the financial crisis has dealt a heavy blow.

Data show that China's furniture exports, a country the United States more than half the share, while the United States is the financial crisis, hit by one of the countries. Therefore, the U.S. market shrinking consumer demand, the Chinese furniture industry suffered a serious blow inevitable.

Seen in this light, the direction of change in exports, and actively looking for more foreign partners has become a top priority of China's furniture industry. Russia may become China's furniture industry has not developed the "virgin" market.

The Russian market there is still much room for growth

It is understood that in recent years Russia has stepped up the pace of construction of the Far East, increasing demand for furniture, but the Russian Far East has not yet formed the furniture manufacturing scale, strong demand and production bottlenecks in the gap between the great, Wumart cheap Chinese furniture is increasingly favored by the Russians in Manchuria, and cross-border purchase of furniture, such as the Russian people have formed a huge team of procurement.

In recent years, China's furniture export product quality, level of increase over the years, furniture manufacturers and a labor-intensive industries, while China's relatively low production costs, so in the international market, have some price advantage.

Chinese furniture production in line with the Russian people's living habits, the manufacturer may also request in accordance with the Russian businessmen, according to drawings and samples provided by the designated production, it has been welcomed by Russia, at present, a variety of furniture, office furniture sales in Russia.

Data show that in 2007 the Russian furniture market capacity has reached 6.101 billion U.S. dollars. Due to the economic prosperity of the district near the Russian European countries, the residents the reasons for advocating such imports, the European furniture, the rapid influx of the Russian market.

With the financial crisis, the Russian people have to rely on expensive European furniture reduced, thus looking forward to the arrival of high quality and low price of Chinese furniture, Chinese furniture exports increased significantly in the Russian space.

furniture enterprises should be hard to open up the Russian market skills

It is learned that, in addition to the impact of financial crisis, China's furniture export still faces some challenges. Manzhouli Customs proposal for promoting China's furniture market to expand in Russia, government departments and furniture for their needs in several ways to improve their ability to:

Enhance brand awareness. Russia and the majority of the middle class that the current market, all imported furniture products in Italy is the best, and some to buy a cheap Chinese furniture in China, the Russian household products also put the Italian brand's trademark.

Therefore, in the Russian market to establish the image of China's furniture products, step up publicity is necessary to build brands.

- Take full advantage of Manzhouli, Suifenhe ports, such as Russia the advantage. In recent years, an increasing number of Russian families tend to order furniture. In order to meet user needs, a number of Russian importers in accordance with customer requirements in China, custom furniture. Therefore, we can export enterprises to open up this business, although not a lot of orders, but the actual profit is very considerable, and some as high as 150%.

In addition, the Russian State is rich in resources, so the use of furniture made of solid wood or stone. Therefore, our export products is expected in the election, consideration should be given its uniqueness.

- furniture export enterprises to standardize the operations, to avoid low-cost competitive in the export markets. At the same time, pay close attention to trends in the international economic situation and reduce the risk of international trade friction, and actively looking for more foreign partners, are qualified to move to the Russian factory. The people of Xinjiang in 2003 the Group of Eastern Siberia in Russia, investing in building a furniture company, has set a precedent.

Russian-owned or local government, businesses join hands to develop the Russian market is an effective way of marketing.