Adjustment of the furniture industry, market growth strategy to deal with the current status of low-speed

Up! Up! Up! Paint, cloth price, wood, rents rising Qi. Or! Or! Or! Guangzhou, Shenzhen Qi new residential transaction volume fell. First half of this year, for the country to occupy half of the furniture production and export of Guangdong but after tempering for. Furniture Association of reporters from the provincial statistics that a number of major policies by the State, as well as the impact of the international economic situation, Guangdong Province basic operation of the furniture industry, the slower pace, a moderate overall growth; the province's 1 ~ June gross sales of furniture 790 billion yuan, representing an increase of 12% over the same period the previous year. Among this, exports grew 23 percent, from negative growth early next year to change than the fast-growing; domestic sales grew 5 percent, growth has remained low, not yet out of their predicament.

Raw materials and rising rents inhibition capacity

Provincial Furniture Association, the industry said was the result of the first half of the pattern of slow growth mainly due to four points: First, a larger increase in production costs. Including steel, paint, leather, cloth, made of wood and wood-based panel imports and other raw materials prices, shrinking corporate profits; Secondly, the energy shortage, the main producing areas of furniture in Shunde, Dongguan, "opened three stopped four" serious phenomenon; Third, the new enforcement of labor laws and human resources in the enterprise total cost increases by 20% ~ 30% of the gross sales of enterprise products accounted for 2% ~ 3%; the fourth, product prices, enterprises in order to reduce the discounts or new products, adjust the product prices, with an average increase of 5% ~ 10%.

According to Economic and Trade Commission, director of Lecong Jun Mian Mai, the first half of this year from the furniture company in Shunde Le entered the double transition to domestic-based, the effectiveness of efforts to increase exports significantly, exports from the past development of tens of millions of dollars each year to about 500 million U.S. million.

According to the Dongguan Furniture Association, introduced , Dongguan from strong export-oriented, steering to reduce exports, the expansion of domestic sales, about 90% of Taiwan-funded enterprises shut down about 30 percent capacity, to continue its production enterprises in Vietnam, a number of Taiwan-funded enterprises try to open up the domestic market.

Furniture industry associations from the provinces show that the first half of this year, Guangdong Province, a total collapse of small and medium-sized furniture, a total of about 300 enterprises. Mainly due to Taiwan-funded enterprises to reduce production capacity, many Taiwan-funded enterprises for the processing of small and medium-sized parts difficult, followed by the poor quality of those products, license the production of small enterprises, about 70% of the domestic enterprises to close about 30 percent capacity.

At the same time, as the main channel for the sale of furniture shopping mall rents are rising in tandem with the current furniture market not the economy, expanding an area of the furniture market circumstances, mainly of music from a number of large and super-large furniture market rent is increasing, and some have been as high as 400 ~ 500 yuan per square meter per month, the furniture dealer and business .

It is worth mentioning that the first half of the majority of the slower pace of business expansion. As a result of the development prospects of the industry there are many uncertainties, at least in general invest in new factories, new equipment, suspended the implementation of one-third of the project by half. Among them, the Guangdong Huizhou, Sanshui, Heshan, smart, and other places in the South China Sea has begun to take a part of the Pearl River Delta furniture industry furniture industry transfer; some companies to slow down to the Yangtze River Delta in Guangdong, the transfer of the Bohai Sea region.

Double transition within enterprises export ratio should be controlled

Provincial Furniture Association, said Wang, executive vice president, Shunde, Dongguan and other places of furniture enterprises should actively develop strategies to pay attention to research industry trends. The next few years in Guangdong Province is still the period of adjustment with the furniture industry, this year's situation accelerated the pace of this process, enterprises will further develop in the direction towards specialization, in grasping a part of product design, brand marketing to do, including the first-line, second-, third-line brands; a considerable number of enterprises have become the brands of OEM factories, specializing in the production of furniture parts and rough; free to do as part of OEM brands and between brands can not be established and not willing to do the OEM factory; some firms have declared bankruptcy, which is in line with the market economy objective laws. In this regard, the backbone of furniture enterprises should be reviewed to determine the next five years, miscellaneous corporate law and your direction to develop the appropriate strategies and tactics for a new round of adjustment in health have been developing steadily. At the same time, enterprises should actively implement the transition to seize export, the proportion of domestic sales. Long-term export-dependent companies, should try to open up domestic sales. Be export-oriented and domestic sales as a supplement. Entirely domestic enterprises can also try to develop the international market, so domestic-oriented and export-supplemented.

Turning to the second half of the expected growth, Wang said that the expected second half of this year, Guangdong Province, the furniture industry, the overall situation better than the first half, but still many difficulties, of which exports may drop during the first half of the domestic growth rate will be larger than . The whole year is expected to reach total value of 184 billion yuan, an increase of 15%.